SYLVANIA Alamo Bowl and Dr Pepper Big 12 Championship Combine for $46.6 Million Economic Impact for San Antonio
Record-setting attendance at the 1999 SYLVANIA Alamo Bowl and Dr Pepper Big 12 Championship translated into an economic windfall for San Antonio, according to a survey conducted by the Tourism Research Center and the Tourism Management Program at the University of Texas at San Antonio. Combined, these two games brought more than 89,000 out-of-town visitors …