Valero Alamo Bowl, Big 12 Championship Deliver $73 Million Direct Economic Impact to San Antonio
SAN ANTONIO, TX — The 2007 Valero Alamo Bowl and Dr Pepper Big 12 Championship combined to bring more than 105,750 out-of-town visitors to San Antonio and generated a direct economic impact of $73.1 million for the City in December 2007, according to a survey conducted by Strategic Marketing Services and SportsEconomics. An Alamodome record …