In addition to its well-deserved reputation for capacity crowds, top ratings and competitive games, the Valero Alamo Bowl also has a comprehensive track record delivering results above and beyond expectations for its partners.

With 20+ annual events, an expansive digital portfolio and improved team selection rights, the Valero Alamo Bowl has never been in a better position.

Over 1.3 million

fans have attended the 22 bowl games resulting in over $457 million in direct economic impact for San Antonio

Over $90 million

contributed to higher education through the bowl team payouts, local scholarships and team payouts for neutral site games.

The Valero Alamo Bowl prides itself on forming long-lasting relationships with all of its partners. The bowl staff is experienced in creating custom partnerships that take advantage of the passion and loyalty of college football fans to help your company reach their respective goals.

For a discussion on how to best build a real time marketing-driven and solution-focused platform, please review our “Sponsor Opportunities Overview” and email or contact:

Rick Hill, Vice President of Marketing
Valero Alamo Bowl
Phone: 210-704-6388


To drive business for our partners, the Valero Alamo Bowl offers a wide range of digital, print, promotional and advertising options. Popular avenues include game date signage packages viewable to the 6+ million annual ESPN viewers, a Bowl Insider newsletter emailed to 40,000 subscribers or a Game of the Week U Pick Em contest that receives 100,000 weekly online impressions. Let us help you design a turnkey activation program.

Corporate Membership

Want a little bit of everything the Valero Alamo Bowl has to offer? For the price of a table at a one-time charity event, Corporate Members receive priority seating, networking opportunities and name recognition at all of the Valero Alamo Bowl’s Community Festival of Events including the Valero Alamo Bowl Pregame Party, PrimeSport Kickoff Luncheon, Valero Alamo Bowl Bash, Covenant Golf Classic and the big game.

Downtown Partners

The Downtown Partners program is designed to provide local businesses in the downtown area the opportunity to reach fans traveling to San Antonio during bowl week while also joining in on the excitement and festivities surrounding the game. Downtown Partners receive collateral (t-shirts, posters, table toppers) and other items to promote their involvement in the program as well as a listing on the Valero Alamo Bowl website and the opportunity to have the Street Team visit their location and participate in social media activities like the “Find A Swag” contest where fans found logoed items at participating locations to win prizes.

Event Marketing

The Valero Alamo Bowl produces 20+ fun, high-quality events and community programs throughout the year. Whether you want a VIP experience at our Coaches Dinner, the excitement and visibility of game day with our Pregame Party and Fan Zone or participation in scholarship or military programs, the bowl can direct you to the opportunities that best meet your objectives. Check out our Community Festival of Events Calendar highlighting all of the events that surround the Valero Alamo Bowl and their varied demographics.


Enjoy the Valero Alamo Bowl in style with a private hospitality suite. Suites include two TVs and in-suite furniture, up to 22 game tickets, personal suite attendant, onsite parking passes, game programs and video wall recognition. For details on our suite program and other group offerings, please view our Hospitality Packages Overview. To request more information on our suites and other hospitality offerings, please click here.

#1 Big 12 vs. #1 Pac-12 teams – after the College Football Playoff selections.

TV rating (4.4) of all non-BCS Bowl games over last 10 years..

at the Valero Alamo Bowl over the last 10 years.


College football fans are among the most passionate fans across all sports ranking second in fan avidity behind the NFL. The affinity they feel for their alma mater runs deep and a bowl sponsorship allows a company to tap into this loyalty.

The Valero Alamo Bowl also benefits from the pride residents of San Antonio derive from being a part of “our bowl game” and the goodwill the game receives because of its economic impact to our city.

However, the Valero Alamo Bowl is more than just one game. The bowl’s comprehensive calendar of events and digital offerings both capitalize on the popularity of college football but also delivers a wide range of demographics.

Here is a by the numbers look at the Valero Alamo Bowl:

  • 1: Selection rights from the Big 12 and Pac-12 conferences after the CFP
  • 7: Average number of viewers in millions of the last 10 Valero Alamo Bowls
  • 25: Number of annual events the Valero Alamo Bowl produces
  • 29: Average age of Valero Alamo Bowl Twitter and YouTube followers
  • 41: Average age of a Valero Alamo Bowl attendee
  • 62: Percent of Valero Alamo Bowl attendees that are male
  • 65: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
  • 89: Annual renewal rate of Valero Alamo Bowl sponsors
  • 91: Annual renewal rate of Valero Alamo Bowl option ticket holder
  • 98: Percent of capacity the Alamodome has been full for the last 10 games
  • 411: Economic impact in millions to San Antonio since inception
  • 424:  Number of children ages 4-15 that participated in last year’s Youth Clinic
  • 2,450: Members of the military annually attending via an appreciation program
  • 40,250: Email newsletter subscribers in the bowl database
  • 41,560: Number of incremental visitors to San Antonio for Bowl Week activities
  • 112,729: Average number of area residents attending Valero Alamo Bowl events
  • 128,000: Average household income for a Valero Alamo Bowl attendee

Valero Alamo Bowl fans are loyal and support our sponsors. Let the bowl help match you up with the events and programs that best reach the audience you are seeking.


College Football Fan ranking

Average ticket buyer’s household income

Sponsor renewal


The Valero Alamo Bowl was formed in 1992 to stage an annual festival of events to bring enjoyment to South Texans and visitors alike, create positive national attention and economic impact to San Antonio as well as support higher education and local community causes.

The success of the bowl sponsorship program is crucial to these objectives. Specifically, sponsor support allows the game to grow its team payout (which results in securing higher ranked teams and a larger economic impact for the city), keep ticket prices affordable and support the bowl’s community outreach.

Patron Sponsors

Alamo Leasing Company, Inc.



American Airlines

Ancira Enterprises, Inc.

Anne and Steve Ballantyne


Azar Minerals, LTD

Bank SNB


Big 12 Conference

Broadway Bank

Brooks Kieschnick/Arthrex

Brown & Ortiz, P.C.

Bud Light


C.F.I. Delivery, Ltd

C.H. Guenther & Son, Inc.

Cactus Power & Light

Catto & Catto, LLP

CB Supply


Central Electric

Clayton & Clayton, PC

Clear Visions, Inc.

Colonial Life

Copier Supply Company, Inc.

Corporate Travel Planners

Covenant Multifamily Offices, LLC

CPS Energy

CU Direct

Daisy Charters and Shuttles

Dave & Buster’s

Dittmar Lumber

Dixie Flag Manufacturing Company

DNT Constuction


Dugas Diversified Developments LC

eEmployers Solutions, Inc.

Elegant Limousine & Charter

Enterprise Rent-a-car

Ernst & Young LLP


Ferguson Waterworks

First American Title

Flemings’s Prime Steakhouse & Wine Bar


Frost Bank

Genesis Networks Telecom Services

George Becknell

George C. “Tim” Hixon

Giles – Parscale, a digital agency

Grand Hyatt San Antonio

Grande Communications

Hard Rock Café

Haynes and Boone, LLP



HOLT Companies

Homplate Pool Service

Hyatt Regency San Antonio

Ideal Signs

Industrial Communications

Insco Distributing, Inc.

Kahlig Auto Group

K-State Athletics

Kansas State University

KENS Television

KFW Engineers



Lone Star Capital Bank, N.A.

Marriott Rivercenter/Riverwalk

Menger Hotel

Mission Golf Cars and Off Road Vehicles

MUY! Pizza Huts

Nels Lindberg

News Radio 1200 WOAI

NuStar Energy

Pac-12 Conference

Paesanos Restaurant Group

Pair O Dice

Pape-Dawson Engineers, Inc.


Primera Partners, L.L.C.


Rayburn Properties, LLC

RCI – Safety

Republic National Distributing Co.

Rex Goliath Wines

Rio Bank

Rio San Antonio Cruises

Royce and Michel Renfro

San Antonio Area Chevy Dealers

San Antonio Business Journal

San Antonio Convention and Visitors Bureau 


SeaWorld San Antonio

Security Service Federal Credit Union

Shining Star Ranch – Shining Star ENERGY

Sigma Solutions

Silverleaf Resorts

Six Flags Fiesta Texas


Soundcheck Technologies

South Texas Radiology Imaging Centers

Southton Rail Yard

Southwest Signs

Sports Medicine Associates of San Antonio


Teresa and David Schmidt, M.D.

Texas Capital Bank

Texas Mutual Insurance Company

The Bank of San Antonio

The Club at Sonterra

The Original Rudy’s Bar-B-Q

The NRP Group

The Republic of Texas Restaurant

The Taurean Corp

Thomas Hemmer 

Ticket 760 – San Antonio’s Sports Station


Time Warner Media

Touchstone Communities


UCLA Athletics

University Sports Publications


Vulcan Materials Company

Ward North American


Wells Fargo

Wells Fargo Private Bank


Worldstrides Heritage Performances

Yantis Company

Zachry Corporation

Zachry Holdings, Inc.


Every year the Valero Alamo Bowl relies on hundreds of volunteers and an abundance of citywide support to host our successful community festival of events.

Our calendar begins each July with a youth clinic and culminates during Bowl Week when San Antonio greets the visiting teams and their fans with weather as warm and enjoyable as our residents.

The support and hard work of our volunteers is apparent in the many events the bowl produces annually, including golf tournaments, team luncheons, galas, interactive areas, corporate sponsor parties and much more. Our volunteers make it happen!

To inquire about volunteer duties for the Valero Alamo Bowl, please email Lara Smedley, Senior Manager, Events & Marketing, Valero Alamo Bowl.

If you would like a more of an active role, consider one of the below committees.

Community Relations Committee:
This Committee leads the community outreach efforts of the Valero Alamo Bowl. Annual programs include a food drive, home building assistance, charity ticket program, high school concussion testing and the Valero Alamo Bowl Scholarship Program.

Event Operations Committee:
This dedicated, hard-working group of individuals serves as the backbone for producing the bowl’s season long calendar. Whether it’s setting up a luncheon, registering guests or helping solicit ticket sales or prizes for attendees, these volunteers are responsible for making our events the best they can be.

Fundraising Committee:
This committee’s primary purpose is to raise funds for the Valero Alamo Bowl’s community festival of events including securing leads for ticket sales and corporate partnerships. Leads that turn in sold sponsorships, group ticket purchases and budget relieving in-kind support translate into prizes such as game and party tickets. Join the fun to help the bowl while growing your personal network.

Hospitality Committee:
This is the welcoming group who make the traveling parties from the bowl teams enjoy their experience in San Antonio. This is accomplished by being highly visible, helpful and  approachable. The committee supports the efforts of the Valero Alamo Bowl by providing guests with up-to-date information, schedules and maps, as well assistance locating their destinations or anything else they might need during their stay in San Antonio.

Media Operations Committee:
The Media Operations Committee is made up of dedicated, hard-working members that assist with media activities during Bowl Week including media hospitality and operations at the media hotel, press conferences, social media support and game day activities.