The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships.

Here are some the reasons why our sponsors renew at such a high rate:

  • Our 20+ annual events, various community programs and comprehensive digital platforms deliver a wide array of ownable assets that can span the entire season.
  • Memories appreciate in value and a deep connection with passionate college football fans and the Valero Alamo Bowl makes their brand stand out.
  • With an annual economic impact of $40+ million to San Antonio, our partners receive the halo effect from supporting “our bowl game.”
  • An experienced bowl staff of creative event marketers provide partnerships that deliver a compelling value equation.

Over 1.3 million

fans have attended the 22 bowl games resulting in over $457 million in direct economic impact for San Antonio

Over $90 million

contributed to higher education through the bowl team payouts, local scholarships and team payouts for neutral site games.


The Valero Alamo Bowl is proud to showcase San Antonio to the 40,000+ out-of-town visitors that annually attend the game and the 7 million viewers who watch it on ESPN. However, we develop more local outreach each year highlighted by the 118,450 San Antonio residents that attended Valero Alamo Bowl events and the 653,000 local residents that engaged with the bowl digitally last season.

Here is a “By The Numbers” look at the Valero Alamo Bowl’s wide range of demographics:

  • 29: Average age of Valero Alamo Bowl Twitter and YouTube followers
  • 41: Average age of a Valero Alamo Bowl attendee
  • 62: Percent of Valero Alamo Bowl attendees that are male
  • 65: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
  • 89: Annual renewal rate of Valero Alamo Bowl sponsors
  • 91: Annual renewal rate of Valero Alamo Bowl option ticket holders
  • 424:  Number of children ages 4-15 that participated in last year’s Youth Clinic
  • 2,450: Members of the military annually attending via various appreciation programs
  • 38,250: Email newsletter subscribers in the bowl database
  • 128,000: Average household income for a Valero Alamo Bowl attendee

For a discussion on how to best build a real time marketing-driven and solution-focused platform, please email or contact:

Rick Hill
Vice President of Marketing and Communications
Valero Alamo Bowl
Phone: 210-704-6388

Specific opportunities can be viewed here: Valero Alamo Bowl Sponsorship Opportunities

#1 Big 12 vs. #1 Pac-12 teams – after the College Football Playoff selections.

of fan avidity for college football among Top 30 American sports.

at Valero Alamo Bowl games over the last 10 years.

Sponsor Opportunities

Hospitality Packages

Event Marketing


Community Relations


The Valero Alamo Bowl was formed in 1992 to stage an annual festival of events to bring enjoyment to both South Texans and visitors, create positive national attention and economic impact to San Antonio as well as support higher education and local community causes.

The success of the bowl sponsorship program is crucial to these objectives. Specifically, sponsor support allows the game to grow its team payout (which results in securing higher ranked teams and a larger economic impact for the city), keep ticket prices affordable and support the bowl’s community outreach.

Patron Sponsors

Alamo Leasing Company, Inc.



American Airlines

Ancira Enterprises, Inc.

Anne and Steve Ballantyne


Azar Minerals, LTD

Bank SNB


Big 12 Conference

Broadway Bank

Brooks Kieschnick/Arthrex

Brown & Ortiz, P.C.

Bud Light


C.F.I. Delivery, Ltd

C.H. Guenther & Son, Inc.

Cactus Power & Light

Catto & Catto, LLP

CB Supply


Central Electric

Clayton & Clayton, PC

Clear Visions, Inc.

Colonial Life

Copier Supply Company, Inc.

Corporate Travel Planners

Covenant Multifamily Offices, LLC

CPS Energy

CU Direct

Daisy Charters and Shuttles

Dave & Buster’s

Dittmar Lumber

Dixie Flag Manufacturing Company

DNT Constuction


Dugas Diversified Developments LC

eEmployers Solutions, Inc.

Elegant Limousine & Charter

Enterprise Rent-a-car

Ernst & Young LLP


Ferguson Waterworks

First American Title

Flemings’s Prime Steakhouse & Wine Bar


Frost Bank

Genesis Networks Telecom Services

George Becknell

George C. “Tim” Hixon

Giles – Parscale, a digital agency

Grand Hyatt San Antonio

Grande Communications

Hard Rock Café

Haynes and Boone, LLP



HOLT Companies

Homplate Pool Service

Hyatt Regency San Antonio

Ideal Signs

Industrial Communications

Insco Distributing, Inc.

Kahlig Auto Group

K-State Athletics

Kansas State University

KENS Television

KFW Engineers



Lone Star Capital Bank, N.A.

Marriott Rivercenter/Riverwalk

Menger Hotel

Mission Golf Cars and Off Road Vehicles

MUY! Pizza Huts

Nels Lindberg

News Radio 1200 WOAI

NuStar Energy

Pac-12 Conference

Paesanos Restaurant Group

Pair O Dice

Pape-Dawson Engineers, Inc.


Primera Partners, L.L.C.


Rayburn Properties, LLC

RCI – Safety

Republic National Distributing Co.

Rex Goliath Wines

Rio Bank

Rio San Antonio Cruises

Royce and Michel Renfro

San Antonio Area Chevy Dealers

San Antonio Business Journal

San Antonio Convention and Visitors Bureau 


SeaWorld San Antonio

Security Service Federal Credit Union

Shining Star Ranch – Shining Star ENERGY

Sigma Solutions

Silverleaf Resorts

Six Flags Fiesta Texas


Soundcheck Technologies

South Texas Radiology Imaging Centers

Southton Rail Yard

Southwest Signs

Sports Medicine Associates of San Antonio


Teresa and David Schmidt, M.D.

Texas Capital Bank

Texas Mutual Insurance Company

The Bank of San Antonio

The Club at Sonterra

The Original Rudy’s Bar-B-Q

The NRP Group

The Republic of Texas Restaurant

The Taurean Corp

Thomas Hemmer 

Ticket 760 – San Antonio’s Sports Station


Time Warner Media

Touchstone Communities


UCLA Athletics

University Sports Publications


Vulcan Materials Company

Ward North American


Wells Fargo

Wells Fargo Private Bank


Worldstrides Heritage Performances

Yantis Company

Zachry Corporation

Zachry Holdings, Inc.


Every year the Valero Alamo Bowl relies on hundreds of volunteers and an abundance of citywide support to host our successful community festival of events.

Our calendar begins each July with a youth clinic and culminates during Bowl Week when San Antonio greets the visiting teams and their fans with weather as warm and enjoyable as our residents.

The support and hard work of our volunteers is apparent in the many events the bowl produces annually, including golf tournaments, team luncheons, galas, interactive areas, corporate sponsor parties and much more. Our volunteers make it happen!

To inquire about volunteer duties for the Valero Alamo Bowl, please email Lara Smedley, Senior Manager, Events & Marketing, Valero Alamo Bowl.

If you would like a more of an active role, consider one of the below committees.

Community Relations Committee:
This Committee leads the community outreach efforts of the Valero Alamo Bowl. Annual programs include a food drive, home building assistance, charity ticket program, high school concussion testing and the Valero Alamo Bowl Scholarship Program.

Event Operations Committee:
This dedicated, hard-working group of individuals serves as the backbone for producing the bowl’s season long calendar. Whether it’s setting up a luncheon, registering guests or helping solicit ticket sales or prizes for attendees, these volunteers are responsible for making our events the best they can be.

Fundraising Committee:
This committee’s primary purpose is to support the Valero Alamo Bowl and its charitable mission by generating leads for ticket and corporate package sales for bowl events.This group of civic leaders has helped elevate the profile of the Valero Alamo Bowl and annually receives hospitality benefits commiserate with their level of support. Join the fun to help the bowl while growing your personal network.

Hospitality Committee:
This is the welcoming group who make the traveling parties from the bowl teams enjoy their experience in San Antonio. This is accomplished by being highly visible, helpful and  approachable. The committee supports the efforts of the Valero Alamo Bowl by providing guests with up-to-date information, schedules and maps, as well assistance locating their destinations or anything else they might need during their stay in San Antonio.

Media Operations Committee:
The Media Operations Committee is made up of dedicated, hard-working members that assist with media activities during Bowl Week including media hospitality and operations at the media hotel, press conferences, social media support and game day activities.