Sponsorship Opportunities

The partnership between the Bowl and San Antonio has always created an experience that is more than just a game. With tourism destinations like the Alamo, Hemisfair Park and the historic River Walk, it creates a fan experience that’s more than just the game. The great partnership has lead to the rapid success of the Valero Alamo Bowl.

Over 1.25 million

fans have attended the 21 bowl games resulting in over $411 million in direct economic impact

Over $84 million

contributed to higher education through the bowl team payouts, local scholarships and team payouts for neutral site games.

The Valero Alamo Bowl prides itself on forming long-lasting relationships with all of its partners. The bowl staff is experienced in creating custom partnerships that help your company reach their respective goals.

To discuss ways to build a marketing-driven and solution-focused platform, please email or contact:

Rick Hill
Vice President of Marketing
Valero Alamo Bowl
Phone: 210-704-6388


To drive business for our partners, the Valero Alamo Bowl offers a wide range of digital, print, promotional and advertising options. Popular avenues include game date signage packages viewable to the 5 million annual ESPN viewers, a Bowl Insider newsletter emailed to 40,000 subscribers or a Game of the Week U Pick Em contest that receives 100,000 weekly online impressions. Let us help you design a turnkey activation program.

Corporate Membership

Want a little bit of everything the Valero Alamo Bowl has to offer? For the price of a table at a one-time charity event, corporate members receive priority seating, networking opportunities and name recognition at all of the Valero Alamo Bowl’s Community Festival of Events including the Valero Alamo Bowl Pregame Party, PrimeSport Kickoff Luncheon, Valero Alamo Bowl Bash, Covenant Golf Classic and the big game.

Downtown Partners

The Downtown Partner program is designed to provide local businesses in the downtown area the opportunity to reach fans traveling to San Antonio during bowl week while also joining in on the excitement and festivities surrounding the game. Downtown Partners receive collateral (t-shirts, posters, table toppers) and other items to promote their involvement in the program as well as a listing on the Valero Alamo Bowl website and the opportunity to have the Street Team visit their location and participate in social media activities like the “Find A Swag” contest where fans found logoed items at participating locations to win prizes.

Event Marketing

The Valero Alamo Bowl produces 20+ fun, high-quality events and community programs throughout the year. Whether you want a VIP experience at our Coaches Dinner, the excitement and visibility of game day with our Pregame Party and Fan Zone or participation in scholarship or military programs, the bowl can direct you to the opportunities that best meet your objectives. Check out our Community Festival of Events Calendar highlighting all of the events that surround the Valero Alamo Bowl and their varied demographics.


Enjoy the Valero Alamo Bowl in style with a private hospitality suite. Suites include two TVs and in-suite furniture, up to 22 game tickets, personal suite service attendant, onsite parking passes, game programs and video wall recognition.

#1 Big 12 vs. #1 Pac-12 teams – after the College Football Playoff selections.

TV rating (4.4) of all non-BCS Bowl games over last 10 years..

at the Valero Alamo Bowl over the last 10 years.


College football fans are among the most passionate and loyal sports fans. Did you know that college football ranks second in fan avinity behind the NFL and that 60 percent of persons over 12 years of age identify themselves as a college football fan according to the ESPN Sports Poll.

While a fan may switch allegiances and adopt their local pro team when they change towns, the affinity they feel for their alma mater runs deep and a bowl sponsorship allows a company to tap into this passion. Supporters of the Valero Alamo Bowl are similarly loyal as 91 percent of the bowl’s option holders and 89 percent of the bowl’s sponsors renew each year. While college students attend bowl game, it’s college graduates and alumni who are there in large numbers.

The bottom line is the Valero Alamo Bowl fans are loyal and support our sponsors, so let the bowl help match you up with the events that best reach the audience you are seeking.

College Football Fan ranking

identify themselves as college football fans

Current Sponsors

The Valero Alamo Bowl was formed in 1992 to stage an annual festival of events to bring enjoyment to South Texans and visitors alike, create positive national attention and economic impact to San Antonio as well as support higher education and local community causes.

The success of the bowl sponsorship program is crucial to these objectives. Specifically, sponsor support allows the game to grow its team payout (which results in securing higher ranked teams and a larger economic impact for the city), keep ticket prices affordable and support the bowl’s community outreach.

Patron Sponsors

  • 360 Access
  • Acme Brick Company
  • Alamo Leasing Company, Inc.
  • Alamodome
  • Allstate
  • American Airlines
  • Ancira Enterprises, Inc.
  • Azar Minerals, LTD
  • Bank of San Antonio
  • Bank SNB
  • Big 12 Conference
  • Bud Light
  • Cactus Power & Light
  • Catto & Catto, LLP
  • CB Supply
  • C.F.I. Delivery, Ltd
  • Clayton & Clayton, PC
  • Clear Channel Outdoor
  • Clear Visions, Inc.
  • Colonial Life
  • Copier Supply Company, Inc.
  • Corporate Travel Planners
  • Covenant Multifamily Offices, LLC
  • CPS Energy
  • CU Direct Corporation
  • Daisy Charters and Shuttles
  • Dittmar Lumber
  • Dixie Flag Manufacturing Company
  • Dugas Diversified Developments LC
  • Elegant Limousine & Charter
  • Enterprise Rent-a-car
  • Ernst & Young LLP
  • ESPN
  • Ferguson Waterworks
  • First American Title
  • Frost
  • George Becknell
  • George C. “Tim” Hixon
  • Grand Hyatt San Antonio
  • Grande Communications
  • Hard Rock Cafe
  • Haynes and Boone, LLP
  • H-E-B
  • Hyatt Regency San Antonio
  • Ideal Signs
  • Industrial Communications
  • Insco Distributing, Inc.
  • Kahlig Auto Group
  • KENS Television
  • Kiolbassa
  • Lone Star Capital Bank, N.A.
  • Marriott Rivercenter/Riverwalk
  • Menger Hotel
  • Mission Golf Cars and Off Road Vehicles
  • News Radio 1200 WOAI
  • NuStar Energy
  • Pac-12 Conference
  • Paesano’s Restaurant Group
  • Pape-Dawson Engineers, Inc.
  • Primera Partners, L.L.C.
  • PrimeSport
  • Republic National Distributing Co.
  • Rio Bank
  • Rio San Antonio Cruises
  • San Antonio Area Chevy Dealers
  • San Antonio Business Journal
  • San Antonio Convention & Visitors Bureau
  • SeaWorld San Antonio
  • Security Service Federal Credit Union
  • Shining Star Ranch – Shining Star ENERGY
  • Sigma Solutions/Rackspace
  • Silverleaf Resorts
  • Six Flags Fiesta Texas
  • SmithPrint
  • Soundcheck Technologies
  • Southwest Signs
  • Sports Medicine Associates of San Antonio, P.A.
  • SWBC
  • Texas Capital Bank
  • Texas Mutual Insurance Company
  • The Club at Sonterra
  • The Original Rudy’s Bar-B-Q
  • The Republic of Texas Restaurant
  • The Taurean Corp
  • Ticket 760 Sports Radio
  • TicketCity
  • Touchstone Communities
  • Valero
  • Vulcan Materials Company
  • Ward North American
  • Weaver
  • Wells Fargo
  • Wells Fargo Private Bank
  • Worldstrides Heritage Performances
  • Yantis Company
  • Zachry Corporation
  • Zachry Holdings, Inc.


Without the hundreds of volunteers who donate their time, the Valero Alamo Bowl would not have secured its place as one of the most popular bowl games and fan destinations.

The support and hard work of our volunteers is apparent in the many events the bowl produces annually, including golf tournaments, team luncheons, galas, interactive areas, corporate sponsor parties and much more. Our volunteers make it happen!

To inquire about volunteer duties for the Valero Alamo Bowl, please email Lara Smedley, Senior Manager, Events & Marketing, Valero Alamo Bowl.

Or for those who want more of a leadership role and participation in the bowl’s fund-raising activities, you can also get involved through any of our committees.

Bowl Committees

As the Valero Alamo Bowl continues to grow in size and prestige, the bowl will expand its reach and involve more of the local community. The committee is a group of San Antonio’s dedicated business and civic leaders who serve as Valero Alamo Bowl ambassadors aiding our fundraising efforts and volunteering for our festival of events.

Persons interested in serving on the Valero Alamo Bowl Committee should email Rick Hill or contact him at (210) 704-6388.

Members are expected to attend committee meetings, volunteer their time to help at one or more bowl events throughout the year and provide leads and/or introductions of companies and persons who could benefit from being involved with the Valero Alamo Bowl.
There is not a fund-raising requirement to serve on the Committee. However, leads that turn in sold sponsorships, group ticket purchases and budget relieving in-kind support translate into prizes such as game and party tickets. Join the fun to help the bowl while helping you and your company network.