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About Us / economic impact

Impact

Since its inception in 1993, the Valero Alamo Bowl has developed a growing track record of top ESPN ratings, capacity crowds and exciting games.

TV Viewership

The Valero Alamo Bowl has produced seven of the Top 20 Most-Watched Non-BCS Bowl Games in ESPN history.

Economic Impact

Since inception in 1993, nearly 1.2 million fans have attended the 20 Valero Alamo Bowls. The games have delivered $394 million direct economic impact to San Antonio. The 2012 game brought over 33,000 out-of-town fans and direct spending of approximately $23 million during what used to be the slowest week of tourism of the year. San Antonio received over $1.4 million in incremental tax impacts bringing the 20 year totals to $24.9 million and $28.2 million, respectively.  

The Valero Alamo Bowl also actively pursues neutral site college football games for San Antonio with the most recent match-ups being Texas A&M vs. Army (2006), the Big 12 Championship (2007) and Notre Dame vs. Washington State (2009). Notre Dame returns in November 2016 to face Army in a Veteran's Day weekend match-up.

This season the Valero Alamo Bowl will match-up the #1 selection from the Big 12 and the #1 selection from the Pac-12 after the College Football Playoffs. The head coaches of the teams selected in the game fly to San Antonio the second Thursday in December to headline the Valero Alamo Bowl Golf Classic. When the coaches bring their teams back for Bowl Week, players, coaches and fans are treated to a variety of fun activities including trips to SeaWorld, a Pep Rally on the River Walk, a Kickoff Luncheon, a Bash, multiple Pregame Parties and much more.