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About Us / economic impact
Since its inception in 1993, the Valero Alamo Bowl has developed a growing track record of top ESPN ratings, capacity crowds and exciting games.
The 20th Annual Valero Alamo Bowl lived up to its billing as #23 Texas overcame a 10 point second half deficit to beat #13 Oregon State 31-27. Two dramatic touchdowns from Longhorn wide receiver Marquise Goodwin and a bowl record 4.5 sacks from defensive end Alex Okafor keyed the comeback in front of a standing room only crowd of 65,277. It was the fourth highest attendance in Valero Alamo Bowl history and the fifth capacity crowd in the last seven years. The game was laso the seventh game in the last eight where the outcome wasn't decided until the final two minutes.
The Valero Alamo Bowl has produced five of the Top 15 Most-Watched Non-BCS Bowl Games in ESPN history including the #1 (2010 Texas Tech vs. Michigan State), #2 (2006 Texas vs. Iowa), #6 (2005 Michigan vs. Nebraska), #11 (2011 Baylor vs. Washington) and #14 (2012 Texas vs. Oregon State) games in terms of household impressions. More than 120 million viewers have tuned in to the 20 Valero Alamo Bowl broadcasts.
Since inception in 1993, nearly 1.2 million fans have attended the 20 Valero Alamo Bowls. The games have delivered $394 million direct economic impact to San Antonio. The 2012 game brought over 33,000 out-of-town fans and direct spending of approximately $23 million during what used to be the slowest week of tourism of the year. San Antonio received over $1.4 million in incremental tax impacts bringing the 20 year totals to $24.9 million and $28.2 million, respectively.
The Valero Alamo Bowl also actively pursues neutral site college football games for San Antonio with the most recent match-ups being Texas A&M vs. Army (2006), the Big 12 Championship (2007) and Notre Dame vs. Washington State (2009).
This season the Valero Alamo Bowl will match-up the #2 selection from the Big 12 (after BCS and AT&T Cotton Bowl) and the #1 selection from the Pac-12 after the Rose Bowl. The head coaches of the teams selected in the game fly to San Antonio the second Thursday in December to headline the Valero Alamo Bowl Golf Classic. When the coaches bring their teams back for Bowl Week, players, coaches and fans are treated to a variety of fun activities including trips to SeaWorld, a Pep Rally on the River Walk, a Kickoff Luncheon, a Bash, multiple Pregame Parties and much more.