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February 7th, 2013
Bowl Delivers $40 Million Economic Impact in 2012

The 2012 Valero Alamo Bowl generated $40 million in total economic impact based on direct visitor spending of $23.4 million for San Antonio last December, according to a survey conducted by Strategic Marketing Services and SportsEconomics.

The direct spending from the 33,580 incremental visitors attending the bowl game between Oregon State and Texas translated into $1.2 million in new tax revenues for the city. Since its inception in 1993, the 20 Valero Alamo Bowls have combined to bring 757,802 out-of-town visitors and generate direct visitor spending of $394 million.

"It’s been an amazing 20 year run highlighted by exciting finishes in front of capacity crowds and record ESPN viewership,” said Derrick Fox, President/CEO of the Valero Alamo Bowl.  “On behalf of our partnership with the Alamodome, the San Antonio Convention and Visitors Bureau, the City of San Antonio and Valero, the Valero Alamo Bowl is proud to have again delivered such a special Bowl Week experience for the student-athletes and their fans and made such a significant contribution to San Antonio’s economy.”

 A standing room only crowd of 65,277 attended the 2012 Valero Alamo Bowl marking the game’s fifth sellout in the last seven years.
"The success of the Valero Alamo Bowl has paved the way for the city hosting other events that benefit San Antonio's economic cycle of visitation," said Michael Sawaya, Director-Convention and Sports Facilities, City of San Antonio. "Each year the Valero Alamo Bowl adds to San Antonio's well-deserved reputation for being an ideal host for major sporting events and validates the City's commitment to supporting the Alamodome, as we believe it delivers consistently significant returns."

The impact study also determined that out-of-state visitors stayed an average of three days spending $202 per day. Forty-six percent of the out-of-state visitors indicated this was their first trip to San Antonio. The average household income of this year’s Valero Alamo Bowl attendee was $109,000.

“The Valero Alamo Bowl again provided a huge end of the year boost for our City by drawing a large out-of-city fan base during what is typically a slower time of year," said Casandra Matej, Executive Director, San Antonio Convention & Visitors Bureau. "In addition, the game provides tremendous value by exposing San Antonio to first-time visitors attending the game and the nearly seven million viewers watching the ESPN broadcast."

The complete 2012 impact analysis study is available here: http://bit.ly/XSm7n7

Links to the most recent past impact studies are below:
2011 game (Washington and Baylor): http://bit.ly/GC0TCF
2010 game (Oklahoma State and Arizona): http://bit.ly/11sjEIn
2007 game (Penn State and Texas A&M): http://bit.ly

About The Bowl
The Valero Alamo Bowl is an annual post-season collegiate game featuring the #2 Pac-12 selection after the Rose Bowl and #3 Big 12 pick after the Fiesta and Cotton Bowls.

In 2012, Texas’ 31-27 win over Oregon State earned a 4.8 rating meaning five of the last eight Valero Alamo Bowls now rank among the Top 15 slots for non-BCS bowls in ESPN history in terms of average household impressions:

#1: 5.55 million households for 2010 Valero Alamo Bowl (1/2/2010 for Michigan State vs. Texas Tech)

#2: 5.52 million households for 2006 Alamo Bowl (12/30/06 for Texas vs. Iowa)

#6: 5.06 million households for 2011 Valero Alamo Bowl (12/29/11 for Washington vs. Baylor)

#10: 4.88 million households for 2005 MasterCard Alamo Bowl (12/28/05 for Michigan vs. Nebraska)

#14: 4.70 million households for 2012 Valero Alamo Bowl (12/29/12 for Texas vs. Oregon State)

The date and kickoff for the 2013 Valero Alamo Bowl will be announced by the end of April. Last year’s ticket holder will have the option to renew their tickets in March while new buyers can sign-up to join the Bowl Priority List now at www.alamobowl.com.

 To get up-to-the-minute information, follow the Valero Alamo Bowl on Facebook (http://www.facebook.com/valeroalamobowl) and Twitter (https://twitter.com/#!/valeroalamobowl) or visit www.alamobowl.com.