The Valero Alamo Bowl boasts a sponsor roster that includes a number of partners who have been with us since inception. Moreover, the last three years the bowl has averaged an 85 percent sponsorship renewal rate and 89 percent of our sponsors rated the bowl a “good” or “considerable value for the investment” compared to their other partnerships.
Why the high renewal and satisfaction rates?
- The bowl strives to deliver a high return on investment for all partners.
- Proposals are designed to have specific marketing goals with measurable results.
- Sponsors work with an experienced marketing staff, a majority of whom have worked in the Alamodome since it opened.
- Sponsors receive a menu of turn-key activation ideas to start the partnerships, hands on support throughout the year and then detailed fulfillment audits.
Our sponsorship motto is “Once you say yes to a partnership with the bowl, our goal is to say yes to all your requests of us.”
With the bowl’s propensity to overdeliver, please read what our partners are saying:
"Valero has been a long-time supporter of the Alamo Bowl, and we have a long and proud history of stepping up in support of big-name sporting events here in San Antonio. Now that we’ve become the title sponsor of this great event, we couldn’t be happier.”
Mike Ciskowski, Executive Vice President and CFO, Valero Energy Corporation
“The bowl is good for San Antonio as the positive economic effects of the game and their month-long festival of events are felt community-wide. The Valero Alamo Bowl is also good for our company as it gives us the perfect vehicle to treat our top clients and vendors to first-class hospitality.”
Charles Ebrom, Zachry Group
“Our partnership with the Valero Alamo Bowl has given us a valuable presence and maximum exposure at the bowl’s Community Festival of Events and the nationally televised game.”
Jim Callaway, AT&T, Inc.
“The Corporate Express Alamo Bowl Pregame Party has been a home run because we’ve been able to involve our employees, clients and vendors. Our sponsorship has exceeded our expectations because it’s so much more than just the game. You have got to get involved to truly enjoy the whole experience. The game, the parties it's the whole package.”
Bob Brincat, Corporate Express
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