The 2022 Valero Alamo Bowl featuring #12 Washington and #20 Texas generated a total economic impact of $50.3 million for San Antonio last year and brought 35,240 visitors to town, according to a report conducted by Economic Analytics Consulting, LLC.
The report also indicted an average length of stay of 2.6 days with 40% of the out-of-state guests making their first visit to San Antonio.
Since the Valero Alamo Bowl’s inception, the 30 games have now combined to deliver a total economic impact more than $1 billion to the San Antonio community thanks to the event’s 1.75 million attendees.
“We’re thrilled the 2022 Valero Alamo Bowl added to our 30 year history of memorable moments, capacity crowds, and community impact,” said Randy Cain, Chair of the 2022 Valero Alamo Bowl.
“By hosting outstanding universities like Washington and Texas, the Valero Alamo Bowl is proud to have transformed one of San Antonio’s slowest weeks of tourism into one of its most vibrant. We thank the schools and their fans for their support as well as everyone who helped fuel the growth of our event, especially our title sponsor, Valero.”
In the game’s seventh Top 20 matchup in the last nine years, Washington beat Texas 27-20 in front of 62,730 fans at the Alamodome and 4.8 million viewers on ESPN on December 29.
Proceeds from the event help fund the largest local scholarship program among all bowl games.
For the 2022-2023 school year, the Valero Alamo Bowl and its partners will collectively award over $1.2 million split between 187 students representing every participating San Antonio area high school and four-year university.
The 2022 Economic Analytics’ report is available here: https://alamobowl.link/BowlImpact-2022
Economic Impact Study Contact:
Chris W. Johnson, Principal, Economic Analytics, LLC
(713) 487-8835, cjohnson@EconomicAnalyticsConsulting.com
About the Valero Alamo Bowl
The Valero Alamo Bowl was created in 1993 to bring enjoyment to San Antonians, South Texans, and visitors alike while creating positive economic impact, experiences, and national attention for our community and participating universities.
The organization has produced 30 bowl games and served as the local host for 11 neutral site games. The 30 Valero Alamo Bowl games have combined to deliver over $1 billion in total economic impact to San Antonio, 161 million viewers on ESPN, 1.75 million attendees to the Alamodome, and $153 million to higher education through team payouts ($143.4 million) and local scholarships ($9.6 million).
The 2023 Valero Alamo Bowl will be played in the 65,000 seat Alamodome in San Antonio in late December at a date that will be announced by the end of April. Tickets will go on sale this summer, but interested buyers can join the Priority Wait List at www.alamobowl.com.
To get up-to-the-minute information, follow the Valero Alamo Bowl on Twitter, Facebook, and Instagram (@valeroalamobowl) or visit https://alamobowl.com/about/community-outreach/