Days :
hours :
minutes
Sat, Dec. 28 - 6:30 pm CST
Sat, Dec. 28 - 6:30 pm CST
Ticket Icon

The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships.

Here are some of the reasons why our partners renew at such a high rate:

  • Our 20+ annual events, community outreach programs, game day activation and comprehensive digital platforms deliver a wide array of ownable assets that can span the entire football season.
  • Memories appreciate in value and a deep connection with passionate college football fans and the Valero Alamo Bowl makes their brand stand out.
  • With an average annual economic impact of $40+ million to San Antonio, our partners receive the halo effect from supporting “our bowl game.”
  • Our experienced staff of creative event marketers can tailor partnerships to reach desired audiences via business-building opportunities, turnkey activation platforms and one-of-a-kind hospitality benefits.

Over 1.85 million

fans have attended the previous 31 Valero Alamo Bowls resulting in over $1.1 billion in total economic impact for San Antonio.

Over $152.5 million

contributed to participating conferences and universities through the bowl team payouts in our history along with $1.2+ million in annual scholarship awards to San Antonio area students.

Demographics

The Valero Alamo Bowl is proud to showcase San Antonio to the 30,000+ out-of-town visitors that annually attend the game and the 5 million viewers who watch it on ESPN.

However, we also have significant local outreach highlighted by the 115,000+ residents that attend Valero Alamo Bowl events and the 475,000 San Antonians that engage with the bowl digitally each season.

Here is a “By The Numbers” look at the Valero Alamo Bowl’s wide range of demographics:

  • 31: Average age of Valero Alamo Bowl Twitter and Instagram followers
  • 48: Average age of a Valero Alamo Bowl attendee
  • 51: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
  • 54: Percent of Valero Alamo Bowl attendees that are male
  • 81: Percent of Valero Alamo Bowl attendees that own a home
  • 87: Annual renewal rate of Valero Alamo Bowl sponsors
  • 3,750: Members of the military annually attending via various appreciation programs
  • 82,750: Email newsletter subscribers in the bowl database
  • 124,000: Average household income for a Valero Alamo Bowl attendee
  • 10,250,000: Annual digital impressions on our social platforms

For a discussion on how to best build a real time marketing-driven and solution-focused platform, please email or contact:

Rick Hill
Vice President of Marketing and Communications
Valero Alamo Bowl
Phone: 210-704-6388
Email: rickh@alamobowl.com

Support Our Partners

The Bowl’s loyal sponsors help fuel our growth and community impact. Please reward them with your patronage.

Learn More

Bowl Impact

Support from our partners has allowed our community outreach to increase year after year.

Learn More