Partnership Overview

The Valero Alamo Bowl doesn’t take the word “partnership” lightly. We take great pride in creating long-lasting relationships.

Here are some of the reasons why our partners renew at such a high rate:

• Our 20+ annual events, community outreach programs, game day activation and comprehensive digital platforms deliver a wide array of ownable assets that can span the entire football season.
• Memories appreciate in value and a deep connection with passionate college football fans and the Valero Alamo Bowl makes their brand stand out.
• With an average annual economic impact of $40+ million to San Antonio, our partners receive the halo effect from supporting “our bowl game.”
• Our experienced staff of creative event marketers can tailor partnerships to reach desired audiences via business-building opportunities, turnkey activation platforms and one-of-a-kind hospitality benefits.

Demographics

The Valero Alamo Bowl is proud to showcase San Antonio to the 30,000+ out-of-town visitors that annually attend the game and the 5 million viewers who watch it on ESPN.

However, we also have significant local outreach highlighted by the 115,000+ residents that attend Valero Alamo Bowl events and the 475,000 San Antonians that engage with the bowl digitally each season.

Here is a “By The Numbers” look at the Valero Alamo Bowl’s wide range of demographics:

• 31: Average age of Valero Alamo Bowl Twitter and Instagram followers
• 48: Average age of a Valero Alamo Bowl attendee
• 51: Percent of Valero Alamo Bowl Facebook and Instagram followers that are female
• 54: Percent of Valero Alamo Bowl attendees that are male
• 81: Percent of Valero Alamo Bowl attendees that own a home
• 87: Annual renewal rate of Valero Alamo Bowl sponsors
• 3,750: Members of the military annually attending via various appreciation programs
• 82,750: Email newsletter subscribers in the bowl database
• 124,000: Average household income for a Valero Alamo Bowl attendee
• 10,250,000: Annual digital impressions on our social platforms

For a discussion on how to best build a real time marketing-driven and solution-focused platform, please email or contact:

Rick Hill
Vice President of Marketing and Communications
Valero Alamo Bowl
Phone: 210-704-6388
Email: rickh@alamobowl.com