Valero Alamo Bowl, Shamrock Series Combine for $85.5 Million Impact on San Antonio
The 2016 Valero Alamo Bowl and Shamrock Series events combined to bring 78,620 out-of-town visitors to San Antonio and generated a total economic impact of $85.5 million for the City last year, according to surveys conducted by SportsEconomics. “The Valero Alamo Bowl is proud last year’s events made such a significant contribution to San Antonio’s …